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Mission and Strengths

An overview of the advantages and offerings of Aoyama Business School, which strives to be a business school leader both intellectually and emotionally

TOP PAGEAcademic ProgramsAoyama Action Learning Courses 〉Advanced Corporate Communications

Advanced Corporate Communications

Learning public relations, financial policies, governance systems, and other key corporate communication functions and practices.
Developing the abilities of a Corporate Communications Officer (CCO).

Role-playing and other useful methods will be used to help students develop the required skills to be a CCO of a corporation (here, mainly a CCO of an exchange-listed company) of a corporation. Specifically, the course goals are: (1) understanding public relations (PR) in a corporation; (2) understanding the investment analysis methods used by security analysts and institutional investors; (3) understanding investor relations (IR); (4) understanding the corporate social responsibilities (CSR) of corporate-related activities; (5) understanding the financial policies of a corporation; (6) understanding long-term improvement of corporate value (long-term management planning) and governance systems; (7) understanding corporate information disclosure (including integrated [consolidated] and annual reports) and; (8) understanding "soft law" disclosure policies. At the end, after experiencing and understanding these processes, teams will perform comprehensive summary presentations. The students thus experience:

What Students earn by completing this course

  • An understanding of activities related to public relations (PR), investor relations (IR), and corporate social responsibilities (CSR).
  • An understanding of policies for long-term growth of corporate value (long-term business planning) and of governance systems.
  • An understanding of corporate information disclosure (including both integrated [consolidated] and annual reports).

Session Report

Advanced Corporate Communication (ACC)

YOSHIKO SATO